ZARA BOOST

Zara is one of the Spanish business giants and, as such, does not usually have to face great efforts when it comes to recruiting talent in most disciplines. However, a lack of anticipation and, therefore, tight timings, added to the current war for attracting IT professionals, led Zara to rely on Manfred for what would later become Zara Boost.

A team of three of us worked on the conceptualization, definition, and planning of a campaign to attract junior technical talent with the help of the Zara Tech team. The action focused on learning what the target profile valued the most and, with an exercise of transparency, highlight the matching points. An exercise, in turn, of openly explaining the decisions taken, the phases, attending to feedback, learning and iterating.

A campaign that, to date, has been replicated with a second edition.

27 job offers accepted out of 31 extended by the Zara Tech team.

The paid media campaign was stopped 15 days earlier than expected due to the good results obtained.

1,626 technical tests completed in just 33 days. This is 2.7 times more participants than in previous years.

8.7% of the participants were international. Zara was interested not only in attracting national talent, but also in nurturing its team in diversity.

Success in the dissemination of the campaign, to the point of saving almost 50% of the budget initially planned for paid media.

Savings of 80% in recruitment costs for Zara compared to current rates in the recruitment agency market.